MobiTV released an interesting list that sheds light on what kinds of live events drive people to watch television on their phones. Turns out it’s really not that different from what drives humanity in general.
Coverage of Michael Jackson’s death and memorial took spots 1 and 4, respectively. The United States vs. Algeria 2010 World Cup Soccer match was 2. Other notables: President Obama’s inauguration took a high spot, but the Sarah Palin vs. Joe Biden debate beat out Obama vs. McCain. In the marriage vs. divorce category, Tiger Woods’ confessional press conference beat out last month’s Royal Wedding.
A spokesperson for Mobi said the rankings didn’t come with actual viewer numbers because phone companies generally don’t release that information.
That Jackson’s 2009 death remains number 1, then, shows just how large of a news story that was — and what time of day it broke. For many people in the U.S., the news arrived during work or commute-home hours. On the other hand, the debates do not fit that model — they were held when most people are expected to be home. Maybe soccer moms and dads at games and practices drove up those Palin vs. Biden numbers.
More universally true is that information itself does not necessarily spark mobile television traffic — something specific has to be happening. Press conferences, debates, matches dominate the list.
Longer-developing stories — such as the Arab Spring and the financial meltdown — didn’t make the cut. There is not a singular moment in those stories. MobiTV’s blog post rightly makes the correlation between its list and the where-were-you-when effect. It could be that such memories will increasingly include breaking out the smartphone and tuning in.
Here is the complete list of Top 10 Mobile TV moment.
1. Michael Jackson's death (June 25, 2009)
2. United States vs Algeria World Cup 2010 Live Soccer match (June 23, 2010)
3. Presiden't Obama's inaguration (Jan 20, 2009)
4. Michael Jackson’s memorial service (July 7, 2009)
5. Japan earthquake and tsunami (April 11, 2011)
6. Sarah Palin/Joe Biden vice presidential debate (Oct. 2, 2008)
7. Tiger Woods’s press conference (April 5, 2010)
8. Barack Obama/John McCain presidential debate (Oct. 15, 2008)
9. Dallas Cowboys/New Orleans Saints Saturday Night Football (Dec. 19, 2009)
10. Will & Kate’s Royal Wedding (April 29, 2011)
Remembering Obama's death, do you think why that moment don't include in the list? How about you?
Coverage of Michael Jackson’s death and memorial took spots 1 and 4, respectively. The United States vs. Algeria 2010 World Cup Soccer match was 2. Other notables: President Obama’s inauguration took a high spot, but the Sarah Palin vs. Joe Biden debate beat out Obama vs. McCain. In the marriage vs. divorce category, Tiger Woods’ confessional press conference beat out last month’s Royal Wedding.
A spokesperson for Mobi said the rankings didn’t come with actual viewer numbers because phone companies generally don’t release that information.
That Jackson’s 2009 death remains number 1, then, shows just how large of a news story that was — and what time of day it broke. For many people in the U.S., the news arrived during work or commute-home hours. On the other hand, the debates do not fit that model — they were held when most people are expected to be home. Maybe soccer moms and dads at games and practices drove up those Palin vs. Biden numbers.
More universally true is that information itself does not necessarily spark mobile television traffic — something specific has to be happening. Press conferences, debates, matches dominate the list.
Longer-developing stories — such as the Arab Spring and the financial meltdown — didn’t make the cut. There is not a singular moment in those stories. MobiTV’s blog post rightly makes the correlation between its list and the where-were-you-when effect. It could be that such memories will increasingly include breaking out the smartphone and tuning in.
Here is the complete list of Top 10 Mobile TV moment.
1. Michael Jackson's death (June 25, 2009)
2. United States vs Algeria World Cup 2010 Live Soccer match (June 23, 2010)
3. Presiden't Obama's inaguration (Jan 20, 2009)
4. Michael Jackson’s memorial service (July 7, 2009)
5. Japan earthquake and tsunami (April 11, 2011)
6. Sarah Palin/Joe Biden vice presidential debate (Oct. 2, 2008)
7. Tiger Woods’s press conference (April 5, 2010)
8. Barack Obama/John McCain presidential debate (Oct. 15, 2008)
9. Dallas Cowboys/New Orleans Saints Saturday Night Football (Dec. 19, 2009)
10. Will & Kate’s Royal Wedding (April 29, 2011)
Remembering Obama's death, do you think why that moment don't include in the list? How about you?
Via Blog Forbes
1 Comment:
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